Today, thanks to the availability of high-speed internet, people
are able to share content with their friends and family. With platforms such
as TikTok, this has transcended to a larger audience and people who
were brilliant content creators, are now being appreciated for spreading joy
with their unique and enjoyable content on TikTok. With TikTok’s ability to
connect people and create a sense of community, it’s no surprise that
Bollywood, too has used it to connect with their fans and audience. In fact,
TikTok has shown a more human side of Bollywood celebrities, which also show us
that they are just people like us who want to have fun.
However, one of TikTok’s greatest features is its
inclusivity. People who we have never heard of have now become stars, thanks to
the content they share, which is why some TikTok celebs have more followers
than Bollywood superstars.
As a platform to engage a growing fan base in India,
TikTok also served as the launchpad for a diverse array of local creators. In
January 2019, TikTok had an audition called the 1 million audition, which
saw a lot of unique content from far corners of the country. In fact, this
audition was extremely special for Kerala with 85-year-old Mary Joseph
Mampilly winning the audition from the #1MVinesMalayalam. The TikTok
entries, submitted by her grandson, Jinson won the hearts of many and became so
popular that they helped her kick start her acting career. The octogenarian got
an opportunity to feature in two highly anticipated Malayali movies.
Another example of TikTok collaborators getting a
huge following base is the duo of Awez Darbar and Nagma Mirajkar. Nagma is
even followed by Bollywood playback singer Neha Kakkar! Awez is mechanical
engineer, while Nagma has a M. Com and an MBA and they highlight this in one
TikTok video to show that they use the platform to showcase their talent and
connect with their audience.
Bollywood actor Riteish Deshmukh and his partner Genelia
Deshmukh constantly share videos of their love. When Riteish joined
TikTok, he and Geneila collaborated and participated in the #blowdrychallenge,
which received 762,000 likes on TikTok.
Like the Deshmukhs, TikTok celebrity and Bollywood
playback singer Neha Kakkar is always the first to share positive videos
on her profile. Using the #positivity, Neha shares video on the importance
of being happy. These videos have also garnered a lot of support from her 12.3
million followers on the app.
Bollywood stars have even used TikTok to spread a
social message. Disha Patani even teamed up with TikTok in a campaign
called #PetBFF. As part of this campaign, TikTok launched an in-app campaign
#PetBFF on TikTok that focuses on educating people about the importance of
adoption of strays and homeless animals rather than buying expensive
breeds. Patani came forward to lend her voice to the cause and encouraged
people to help animals who face innumerable incidents of cruelty from humans.
Another TikTok star Akshay Kakkar is a
huge star, mainly because of his messages that promote his dance videos that
also highlight body positivity. His videos have over a million followers
and he has even shared TikTok space with Sunny Leone!
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